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Generative AI and the creative sector

The Tech Brief

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The Future of Human Creativity

We are about to be flooded by this incredible amount of AI-generated text, visual images, and videos. This is the new landscape, and we are in conversation with this fact, but you don't give up. People have very little interest in being read an audiobook by a machine, even if it sounds a lot like a human. Podcasts are incredibly popular partly because there's a human connection there. To hear someone's voice, to hear this kind of a conversation is hopefully to feel that you are accessing another mind in an intimate and authentic way.

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