628: [Part 1] How do Great Entrepreneurs Choose a Capital Provider – Maybe Not the Way You Think by Mike Smerklo
Optimal Work Daily - Career, Productivity and Entrepreneurship
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How to Get the Most Out of Your Private Equity Funding
You have to understand the key terms attached to the security you are selling and the private equity firm is buying. The investors number one goal is to shield their investment from a loss. If any of the terms sound odd, overly complex or highly manufactured, it's likely they are. N three, the firm, a k a the partnership brand that your company will be associated with going forward. Make sure you don't get seduced by a brand or a perception here,. Do your home work on how the firm has supported or failed support entre prenors.
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