Fractional vs Full-Time CMO View

In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM — to unpack why modern go‑to‑market playbooks are breaking… and what the next generation of GTM looks like in an AI‑driven world.

We go deep into the new patterns shaping high‑growth companies — and the uncomfortable truths most teams don’t want to face.