The Very First Thing That Happens With Marketing Your Brand

As a marketer, we are trained as marketers that the very first thing that happens with marketing your brand is awareness. You have to be able to amplify your identity online through things you've done such as TEDx or some of the other speaking engagements that you have. And so over time, over the last couple years that you've been creating that content, you've been able to develop that credibility and trust?