Ethical persuasion and rhetoric warnings

What do you do when a high-stakes negotiation turns aggressive?

In this episode, Ken Sterling—EVP at BigSpeak, USC professor, and legendary dealmaker—reveals why the loudest person in the room is often the least dangerous. Ken grew up on the rough streets of New York, where he learned that negotiation wasn't just a business skill; it was a survival tactic. He shares a harrowing story of surviving a literal gun to his head at age 15 by using the very principles of leverage and influence he uses to close multi-million dollar deals today.

If you want to move from "amygdala hijack" to a position of absolute calm, Ken’s TILT Framework is your roadmap.

Connect with Ken Sterling:

• Website: BigSpeak.com

  
  

• Book: Tilt: Trust, Influence, Leverage & Timing

  
  

• LinkedIn: Ken Sterling

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