New Books in Science, Technology, and Society cover image

Ashley Hinck, "Politics for the Love of Fandom: Fan-Based Citizenship in a Digital World" (LSU Press, 2019)

New Books in Science, Technology, and Society

00:00

Lego

Adult fans of lego are predominantly white men. A part of that is te result of some pretty clear marketing from blego. Lego wants to sell their toys to young boys. And we see that in who grows up to be an adult lego fan. It is very much m men who kind of pull out their legosets from when they were kids. Soinand how oes the fact that lego has so has sown it so historically targeted men and boys, is that at all planned?

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