RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
GTM Live
00:00
How to Optimize Your Lead Gen Strategy to Increase Sales Productivity and Revenue
All the effort and money is spent driving these leads that aren't closing. That's the typical pattern that we see in a lead gen strategy. So by level setting to the company of we get the best sales productivity and pipeline velocity through these types of conversions already, then what if we just modeled our growth model only off of these conversions? Then you can also figure out on the capture demand side. Okay, now we get 1.2% of website visitors convert into a free trial. How do we get that number to 1.5%. You got some math, some conversion optimization, some testing going on on the captureDemand side. And that's basically center the company on the core metric
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