The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TO THE CFO AND OTHER EXECUTIVES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Cold outreach to finance: focus on 'what's in it for them'

Chris explains tailoring cold approaches to CFOs by researching value and focusing on their priorities.

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