On this episode we are tackling the cultural and political shift back to meat, saturated fat, high-protein diets and the connection to hyper-masculinity. The US is seeing a resurgence of meat-eating as a symbol of masculinity, masculinism, meat connected to identity politics and the “culture wars”. Our guest, Jan Liband, will explore the social factors driving this backlash and explore how social media, economic uncertainly, and fear are motivating this trend.
Jan and Hope talk about how toxic masculinity, a toxic subsidized meat economy, and a response to progressive advancements are components propelling the meat-heavy movement. They also talk about the pervasive myths around meat, protein, and muscle building, and how these affect men in particular. There are strong phycological factors at play that are embedded in our culture and are resurfacing in our current political climate.
Jan Liband is a fact-based environmentalist, public speaker, and former Silicon Valley veteran who has been vegan since the 1980s. He has an academic background in psychology plus decades in marketing and has studied our shifting attitudes towards food and the growing environmental and health impacts of our global food system for decades. Jan volunteers for several vegan and environmental organizations and serves as Chief Researcher and Speaker for Plant-Based Advocates, a Bay Area based non-profit and is a board member of Compassionate Living. In addition to advocacy, Jan is an accomplished athlete, martial artist, and professional musician who holds a degree in Psychology from U.C. Santa Cruz.
Resources:
FILM: The Game Changers
BOOK: The Sexual Politics of Meat
Atlantic Article: America is Done Pretending About Meat: Plant Based Eating Has Lost Its Appeal
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