Is This Even Profitable?

You're starting on third base, not first base. The success ratede you see, i mean, depending on which source you pull from, it's in that 90 % range. You are able to go in with some hard data, not just back of the napkin ne performa. And you get to talk to other owners in other markets. They can be an open book and share ther books, or at least give you insight into what that ramp up looked like.