Launching the brand: pre-orders and early growth

Alex brought a juicy topic to the group this week. They went round robin on reasons NOT to run an ultra. Then, they chat about some of their initial thoughts on the Nike ACG Ultrafly.

Guest: Terignota is a trail running apparel brand that has blown up over the past year. Found, Alex King, and Taylor chat about the quick trajectory, what makes Terignota special in a saturated space, and more.