The 2026 men’s football World Cup will be the biggest ever staged. For the first time, 48 teams will compete, playing more than 100 matches across North America.
But the expanded scale comes at a cost. Ticket prices are far higher than at the last World Cup in Qatar. With matches also spread across the US, Mexico and Canada, attending the tournament is becoming unaffordable for many global fans.
FIFA says higher revenues will be reinvested to grow the game worldwide and has released some lower-priced tickets for dedicated supporters, but some fan groups say this isn’t going far enough.
This week on The Inquiry, we’re asking: Is the 2026 World Cup an own goal?
Contributors:
Dr Christina Philippou, associate professor in sport finance at the University of Portsmouth, UK
Dr Victor Matheson, professor of economics at the College of the Holy Cross in Worcester, Massachusetts, US
Dr Johan Rewilak, associate professor of sport management at Loughborough University, UK
Miguel Delaney, chief football writer, The Independent newspaper in the UK
Presenter: Tanya Beckett
Producer: Matt Toulson
Researcher: Evie Yabsley
Editor: Tom Bigwood
Technical Producer: Cameron Ward
Production Management: Phoebe Lomas and Liam Morrey
(Photo: FIFA World Cup Trophy is displayed during the FIFA World Cup 2026. Credit: Pool/Getty Images)
