The Affiliate-Driven Business Model

What does it really take to build a global movement without sacrificing your health, faith, or family in the process?

In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally.

Amanda shares the story behind Faster Way's growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the "eat less, move more" narrative.

Kelly and Amanda dive into what it means to stay mission-driven while navigating massive shifts in the marketplace, including GLP-1s, peptides, perimenopause, and the growing confusion women face around health and fitness.

This conversation goes far beyond just fitness. Amanda opens up about:

• Leading with faith in business

• Building an affiliate-powered movement instead of relying on ads

• Creating economic opportunity for women

• Raising five kids while scaling a global brand

• Why relevance, timing, and conviction matter more than hustle

If you're an entrepreneur, leader, or woman navigating growth in a noisy, rapidly changing world, this episode will ground you, challenge you, and inspire you to lead courageously.

01:30 – 05:00: Amanda's personal health journey: blood pressure meds, insulin resistance, and a turning point

05:00 – 07:45: Why traditional diet and exercise fail fat-loss-resistant women

07:45 – 11:30: GLP-1s, peptides, perimenopause (and why the market is more confused than ever)

11:30 – 14:30: Strength training, carb cycling, and the science behind Faster Way

14:30 – 17:30: Personalized nutrition, intermittent fasting, and the role of AI

17:30 – 19:15: How to get started with Faster Way to Fat Loss

19:15 – 23:45: Moving to Costa Rica, family integration, and redefining freedom as a CEO

23:45 – 27:30: The Faster Way business model: affiliates, timing, and building a movement

27:30 – 30:30: Faith, generosity, and trusting God with growth

30:30 – 33:45: Launching a church and witnessing exponential, unexplainable growth

33:45 – 36:45: Loneliness at the top, mentorship, and leading as a values-driven woman:

36:45 – 39:30: Advice for entrepreneurs: focus, prayer, community, and staying on mission

• Get started with Amanda's FASTer Way to Fat Loss program + get access to other helpful resources: https://www.fasterway.com
• Connect with Amanda Tress on Instagram: https://www.instagram.com/amandatress or @amandatress

• For more faith leadership content, subscribe to Kelly's Substack channel: https://kellyroachofficial.substack.com/

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