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Ep. 19 The Question

Built to Sell Radio

00:00

Introduction

When you're selling your company, one of the questions is what do you want for it? What do you thinkis a fair price? I mean, how much would you part with the business for? It's not your job as an antoponer to answer that question. The buyer's job is to propose a price for you to react. And so my advice is, don't answer the question. Let them come back to you with an offer.

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