What Is the Cost of Ascription?

When warby parker came up with the idea of giving away glasses, their initial price was forty five dollars a pair. Now they could charge 90, give away another pair and everybody wins. Iam fascinated about this price insitated the topic. We had the same thing where the client wanted to charge a subscription for ten years. And further research, wenddoup telling them, ha, heldser is that costs ten urs cannot be perceived in the same way or looked at because the average in the industry is 50 som like fundamentally questioning here the value that you're bringing through a service.