E175: 🎓Mentoring Moments #16 | Key Omni-Channel KPI’s, Containing CAC via Z/1P Data, Agency/Vendor Partnership Management and More! | 06 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
00:00
Is There a Learning Curve for Brands?
Brands are realizing they actually have to go back to the lost art of true marketing as opposed to transactional sales based marketing. And so I think that there's a steep learning curve for lots of us in the industry, but it's an exciting thing to watch. Just having digital receipts and being able to see my offline purchases online when I log in is what customers are using us more and more for. So that is where we are saying people or customers on our platform are able to convert.
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Transcript
