A fun and insightful conversation with one of the nation's leading experts on the convergence of technology and marketing, Chuck Moxley. Chuck and I chat about using AI in marketing, data privacy concerns (including his thoughts on TikTok), why companies are getting it wrong on handling the multi-generational workforce, getting mentored at Waffle House, and his first job after college (probably the best one out of any of my guests).
You will learn and laugh so please enjoy!
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Chuck Moxley (LinkedIn) is a marketing practitioner with more than 25 years of experience on both the brand and agency sides of marketing. Chuck has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, ATT, Pepsi, Citgo, NFL, and Sears. He is one of the nation's leading
experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations, and universities on digital marketing, digital identity, and the ethical use of data and its impact on business and society.
He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One (Amazon ), published by McGraw Hill and used in marketing and MBA programs at multiple universities. Also, Chuck is co-host of The Frictionless Experience podcast.
