The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TO THE CFO AND OTHER EXECUTIVES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

How to be the 'safe' choice in complex sales

Brian discusses signals buyers use to pick safe vendors and the importance of understanding buying processes.

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