The Importance of Understanding the Consumer

'There's a big social conversation taking place right now and big brands are right in the middle of it,' he said. 'If you could go back, would you send this can to this one person again? If your answer is no, because he didn't answer the question.' He added: 'When this guy comes out with a full-throated apology for jamming, jamming sexual identity politics down your throat, what all you want to do is drink a freaking beer?'