Pranav Piyush, CEO of Paramark, joined Erik Jacobson to share how his team grew pipeline through organic content alone before spending a dollar on paid ads.
Pranav breaks down the three metrics that actually tell you if B2B content is working, why marketing to the 95% of buyers who aren't ready yet is the biggest opportunity most teams are ignoring, and how to have the timeline conversation with your CEO and CFO that gives your content strategy the runway it needs.
This is a practical, experience-first conversation for marketing leaders who believe in the long game but need a smarter way to show it's paying off.
Key topics covered:
[00:00] Intro
[02:25] Channel format and content nuance matters
[05:56] Understanding platform user consumption habits
[08:00] Audience research with 5 phone calls
[10:47] Getting leadership buy-in for brand marketing
[12:45] 3 key metrics for B2B marketing success
[16:14] Why 95% of companies avoid transparency
[19:22] The 95/5 rule and long-term experiments
[24:44] Budget allocation for content marketing experiments
[29:05] Current marketing strategy insights and feedback
[32:36] One channel at a time approach
[35:26] Building conviction before executing marketing strategy
[37:33] In-platform metrics as leading indicators
[39:14] AI video content opportunities and experiments
[44:41] Future of AI influencers in marketing
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This episode is brought to you by Hatch.
Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To see how we can help your company, go to https://hatch.fm.
