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Episode 384: The Superstorm of Marketing Challenges in 2022 with Chris Mercer

Perpetual Traffic

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Is There a Culture of Measurement?

Ralph: Even if we put the tracking mechanism in place, you're not going to use it. And so when we have clients leave or have clients mad, they almost always lead gen clients. But like reporting in the c r m, just letting me know, show, no show, you know, like that. It's asking the impossible. He says there does have to be willingness on the organization to solve this problem.

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