Serving the many, not the affluent

Tariffs, inflation and an energy crisis have driven up the cost of nearly every consumer good. Despite those economic headwinds, IKEA has tried to keep its furniture affordable. Juvencio Maeztu is the CEO of the Ingka Group, IKEA’s largest franchise, and he explains how the company is making the numbers work. Ryan Knutson hosts. 

Further Listening:

• Can Burger King Regain Its Crown?

• The Battle to Be the King of Retail: Walmart vs. Amazon

• Etsy: Big Commerce or Crafters' Community?

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