RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
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I Love Where You Are Going, Chris
Sales leaders can take a more active role in where things are coming from. Some people that are listening, Chris, they don't have the benefit of like robust marketing teams behind them. This is not because the marketing manager and the AE aren't getting along. This is because of how the metrics and goals are set at the executive level about what these two teams should do.
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