Media's Streaming Shift

This chapter explores the recent reorganizations in major media companies as they pivot towards streaming as a key business model, driven by market pressures and consumer expectations. It examines the impact of the COVID-19 pandemic on media contracts, financial strategies, and advertising revenues, along with specific challenges faced by digital media companies competing with tech giants. The discussion highlights the potential long-term effects of these changes on the industry and the skepticism surrounding mergers as solutions to ongoing issues.