Is There a Clear ROI for Medical Affairs?

For this week's GOLD nugget, Helena highlights not one but two of GOLD's previous guests from the world of Medical Affairs: Luca Dezzani, Vice President, Oncology Medical Affairs, Johnson & Johnson, and Luisa Luciani-Silverman, US Medical Head of Immuno-Oncology, AstraZeneca. They explore the potential value that can come from collaborating with different industries and some tips for measuring the value of medical affairs – it's not one to be missed!

If you're interested in learning more about the topic areas discussed in this episode, check out the following content:

Luca's full episode: https://www.emg-gold.com/post/podcast-medical-affairs-evolution-and-the-future-for-msls

Luisa's full episode: https://www.emg-gold.com/post/podcast-real-world-evidence-the-metrics-of-medical-affairs-and-tiktok-marketing

The Leap from Medicine to Medical Affairs: https://www.emg-gold.com/post/the-leap-from-medicine-to-medical-affairs