Email isn’t dead. But most Marketers are measuring it the wrong way.
Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.
From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back.
They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use.
If you’re an email marketer who wants to move beyond templates and start driving real engage
ment and conversions, this is the episode for YOU.
https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm
Follow Naomi:
LinkedIn: https://www.linkedin.com/in/naomiwest1000/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
