Sucharita Kodali of Forrester on consumer spending habits, goal alignment between brands and partners, and the financial future of eCommerce
BRAVE COMMERCE
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Are Consumers Still Spending?
Inflation is still a factor, but that's a weird, weird one because in spite of inflation, consumers still seem to be spending and they're spending at least as much as they were last year. What you're seeing is that consumers are still spending given sort of the dismal financial outlook that exists for the macro economy over the next four quarters. I think that what will happen is that we are going to have to accept higher prices in some categories just forever. But I don't know that it's going to necessarily kind of continue at this rate of really high inflation forever.
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