The One Hire That Unlocks Growth
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
GM hire profile and market fit
Brendan defines the GM role for $10–25M firms and differences between PE-backed and family-owned needs.
If you’ve ever felt stuck because your business outgrew your leadership team — or rushed a key hire just to relieve the pressure — this episode is for you.
In this episode of Owned and Operated, John Wilson sits down with Brendan Aronson, Founder of The Military Veteran (TMV), a recruiting firm that places military veterans into executive and operator roles.
They break down what it really takes to hire a GM or operator who can scale a $10M–$25M home service business — and why most hiring failures aren’t talent problems, but clarity and process problems.
The core theme:
Great companies believe people drive value creation. If you get the leadership hire wrong, the cost compounds. If you get it right, everything unlocks.
What You’ll Learn in This Episode
- What “operator” actually means in a scaling home service business
- Why hiring becomes the bottleneck as companies grow
- How military leadership experience translates (and where it doesn’t)
- Enlisted vs. officer backgrounds — and what each typically brings
They also cover the difference between hiring for:
- A private equity–backed platform (timeline-driven, playbook-oriented)
- A family-owned business (culture, long-term alignment, succession planning)
🎙️ Hosts
Host: John Wilson — https://x.com/WilsonCompanies
Guest: Brendan Aronson, Founder of The Military Veteran (TMV)
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Shout Out to FieldPulse 🚀
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More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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