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Ep. 527: Jennifer Mueller Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Creativity in Flight Experiences

In the U.S., passengers often feel like they're on some kind of sardine can flight, says Howbus founder and chief executive officer Peter Hounshell. Customers want creative experiences that are not mass market or fashionable, he says. But when a decision maker is accountable, his perception of what creativity is shifts to be very different than how the customer defines it,. He adds: "That's the rub right there. Everyone has to approve"

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