The Mba, We Don't Need to Be Cool Right Now

"The mba, they are selling cool as much as anything. And when you're trying to be cool, that's why, when you have the roots and we're doing the number we're doing this, it's like, hold on. We don't need to be cool right now." "I think part of the problem, honestly, is that athletes are not great at doing the story telling," he says. 'We often don't know what's interesting about ourselves'

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