Bloomberg Businessweek cover image

Hacking and Tracking the Human Brain

Bloomberg Businessweek

00:00

Introduction

Nita Farahani is the author of The Battle for Your Brain, defending the right to think freely in the age of neurotechnology. People are used to wearing already Fitbits or Apple watches that have sensors that are embedded in them. What they don't have yet- although some people use them - are sensors that track their brain activity and decode what's happening in their brains.

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