The Driver of Attribution Is Exactly What I Just Said

The driver of attribution for me is not to go out and like say We uh spent this much money and we got this much ROI. It's really about what is effectively working for customers How can we get that data from a lot of different sources software for capture demand Qualitative customer interviews self-reported attribution on declared intent forms You know participating in sales conversations when loss analysis market research surveys And then you aggregate all that data use our brains develop and use like take it Develop a new strategy of what we're going to change and then go out and do it So that's like um for Austin's example for instance like I bet before they implemented that they didn't have any idea How many referrals