
9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King
GTM Live
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SaaS Companies - Capturing Existing Demand
The first step is capture existing demand. The next part of the process would be create new demand. We have a core formula that we run that I think makes a lot of logical sense. It's just not my favorite channel right now, but if we have to use it, maybe we'll use YouTube at least three times.
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