197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
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Do You Have a Facebook Marketing Strategy?
A lot of companies love to create content and then never think about whether or not anyone sees it. Bogats ar wotbit more expensive. They'repobably about three to four times, may be five times more expensive than at this when i was doing it. So that's one way we could do it with facebook. You could still run that play in facebook to day. And we do it for many companies, case studies, vidios, productors, et cetera. This is part of the two things that i said, if you put how did you hear about us, optimizing for revenue, not leads, and you think about generaly attribution differently.
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