The Broken Clock Narrative

John Sutter: If you're a CMO, the thing that you were fighting against is the fallacy of clean data. Shopify's back end went from 30% year over year down to 55% up since we hired this new Facebook agency together. He says as long as we went cold on Facebook, I'm going to benefit from brand and PMACs. But until you do that, there's no forward movement at all, period.Sutter: You need to educate everybody in your organization on that first. And if you use row as because row as is fake, you'll be learning a very hard lesson about what happened.

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