Day Two From Milken Global Conference
Bloomberg Businessweek
00:00
How Much More Research Do We Expect to Be Doe?
CNN's John Sutter looks at new research into the brain. He says it will be reflected in advertising and marketing within a few years. Research is just one more step, but an advertising is constantly being tweaked based on what we know," he says. "The deeper they can go into the grain ... the more they learn"
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