Navigating Connections Through Social Media

Melanie Bruce, PhD wears many hats as a marketing professor and as an entrepreneur with multiple businesses. In the final academic interview of 2019, we chat about why that balance works well for Melanie, who says, "the research that I'm doing, the up-to-date knowledge that I'm gaining, that I'm keeping up-to-date from my academic position, that helps me be a better entrepreneur." We talk about social media, balancing academic life, and more.

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This is The Social Academic podcast. I’m Jennifer van Alstyne (@HigherEdPR). I help academics feel confident when showing up online.

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