#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
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The Importance of Trust in Points Programs
I can argue both ways because I know there is a perception of another points program and sometimes they have been disappointing in the past. The debate will probably go on for many years to come. Wuntas Colombia is working towards creating this emotional connection with members, but also with allies. This is important for us at the end.
Play episode from 42:47
Transcript
