Personal Trainers - You Can Only Create One First Impression

When I started my first business (Harper’s Personal Training), I had no management skills, little understanding of business, no marketing strategy, no idea how to talk to an accountant, lawyer or real-estate agent, no administrative skills, no idea how to employ (or fire) someone and an underwhelming collection of skills, resources, knowledge and confidence. In fact, I was so inept, I often didn’t even know what questions to ask. Nonetheless, I (and my team) figured it out. In 25 years of owning multiple centres, I employed hundreds of PT’s, we trained thousands of people, pioneered PT in Australia (first ever PT facility) and we did all of it, without being super educated, gifted or special and without spending one cent on marketing or advertising.

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