Will audiences accept fully synthetic content?

Gavin Purcell, co-founder of A.I. for Humans, joins Julia for a candid conversation about A.I.’s transformative—and destabilizing—impact on the creator economy, from lowering the barriers to entry for creators to questions about I.P., monetization, and control. They also weigh into the need for media companies to embrace the future of A.I. and invest in new technologies and talent.

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