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Episode 285: Seth Godin

Freshly Grounded

00:00

Make Mistakes Often

Wul: The objective of any brand that matters has to be how am i going to get my fans to tell other people, not how do i win the rent battle for mim domination. I think it happened because ten thousand people saw the first episode and told everyone they knew,. That is the north star, the north stars. Is there a way to fall off track sometimes and carry on going straight? How does a brand balance seeing theire kind of northstar, the en go, believing, staying firm on it?, he asks.

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