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Finfluencer Regulation: Can SEBI really bell the cat?

The Morning Brief

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Introduction

Finance influencers with over a million followers on Instagram were making anywhere between 12 to 18 lakh a month for brand promotions during the peak boom in 2021. The House of Gods started falling apart when widely promoted crypto firm wall suspended all its transactions and later filed for bankruptcy. Sebi's latest decision has sentchills down the fledgling industry. According to news reports, finance influencers started deleting content from their social media channel pages and telegram groups to take cover.

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