In this episode of
The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the
sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like
Drive to Survive are fueling
fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for
audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.
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