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RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods

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What Are Your Current Priorities When It Comes to Content?

Salesforce's content strategy is focused on at the moment way more data driven. We use live events and podcasts like the one that we're doing right now as the main creation source of the information. People should be able to listen to the content and be able to take something away from that and go and do something with it in their business that day. And so all most of the things that we support have data backed insights as to why you should think about it this way. It is focused on being actionable.

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