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Edward Bernays: The Most Famous Man You've Never Heard Of

Stuff They Don't Want You To Know

00:00

I Love That You Say He Accepted It Because He Really Did

We often return to the idea of Edward Bernays because the techniques are still in use in the modern day, perhaps more so now than ever. And we also know something that I think is increasingly important: Watch out for appeals to emotion. We want you, whoever you are, to go and research this stuff as well so that you can really see the sources. However, not that it makes it any better or any worse when you again appeal to something that theoretically on principle, most people would be against.

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