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Mon. 03/02 - I Don't Think Streaming Platforms Have Coke Habits

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The Shift from Cable to Streaming: Analyzing AT&T TV and Spotify’s New Strategies

This chapter examines the launch of AT&T TV, an OTT streaming service aimed at replacing cable bundles with live TV and cloud DVR features. It also explores Spotify's new strategy to shift the balance in music promotion by charging labels for app placements.

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