Episode 31: Turn Your Customers Into Walking Advertisements and Other Accelerated Lead Generation Strategies w/ Alice Heiman
Sales Strategy & Enablement by Revenue.io
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Is There a Balance Between Inbound Leads and Proactive Outbound Prospecting?
The ideal mix of inbound leads and those that you develop through a proactive prospecting program would be different for every company. "There has to be a little bit of everything," says Mark Haggard, owner of the digital marketing agency Prospective Media. But he agrees with guests who say they can never get away from outbound prospecting because there's only so many hours in the day.
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