138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
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What's Working and Not Working?
Marketing tends to be the thing a that is most scrutinized, from both a budget and just an overall quality standpoint. It's another analogy to like not sitting in a boardroom and making decisions. Not a lot of people are going to go over to somebody in finance and say, hey, you didn't put that in the right g l code, boble bble bois, this is wrong. And i think that people just undervalue how much thought goes into marketing.
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