I've Done a Lot of White Papers, and I'm Not a Big Fan of Wily Publications.

Ointoint.com is a digital marketing agency based in New York City. Ointoint went from 15 trade shows to three in one year, and we were cooped somewhere between three quarters of a million and a million dollars a year in expenses for marketing. We wanted to see ifi the one that we produced ourselves, that had, you know, exclusive insight and market research, if that was more appealing to our audience than, say, cloud phone systems for dummies or wily publications. And so am. I continuously challenge the effectiveness of things, especially when there's, it's more of an emotional rational to the tactic than actual data of how much it's working.