After years of turbulence, lawsuits, and industry shakeups, the National Association of REALTORS is making a bold marketing reset.
In this episode, James and Keith sit down with Bennett Richardson, Chief Marketing & Communications Officer at NAR, to unpack the strategy behind the new "More Than Opening Doors" campaign and what it signals about the future of the REALTOR brand.
From rebuilding trust and breaking out of a bunker mentality to leveraging AI-driven media targeting and first-time homebuyer insights, Bennett pulls back the curtain on how NAR is redefining its voice. This is a candid conversation about leadership, storytelling, industry perception, and why Realtors must reclaim their narrative before someone else tells it for them.
If you care about the future of the Realtor brand and your place in it this one matters.
Links mentioned during the episode: https://youtu.be/vEGGAgMr01M
https://youtu.be/R3zOh0fvD30
Connect with Bennett on LinkedIn.
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